Welcome to “The Leaflet”

What is The Leaflet?

The Leaflet is the new name for the SERC blog. We have a new name and a new look, but the same great environmental content you’ve grown to love.

These changes came about for a couple reasons: we wanted to expand our content beyond just SERC, to reach all parts of the campus community, and to establish a name with a clear focus on sustainability and resiliency. Plus, it’s pretty punny.

Historically, leaflets were used to communicate accessible and important information. They were also always free. At The Leaflet we’re trying to do something similar: to communicate sustainable issues and solutions, scientific findings, and equity concerns on the Berkeley campus and around the world. This coverage will be both accessible and intersectional, always understanding that environmental issues are not just “natural” or separate, but intricately connected with and shaped by the human community. In other words, we’re bring environmentalism close to us in every shape and form. Environmental issues are often equity issues and this connection cannot be ignored.

What’s up with our logo?

Since we’re called “The Leaflet”, of course we’re going to have leaves on our logo. But where does the hummingbird come from? This video might help clarify:

As with the rest of SERC, we see the hummingbird as a powerful symbol of resilience. Like the 2004 Nobel Peace Prize Laureate Professor Wangari Maathai said in the video above, we will do “the best that we can.” We will not watch as the planet goes down the drain, but will work slowly and surely, up and outwards, to give a voice to the oft ignored: the earth and its most vulnerable communities.

We firmly believe that storytelling can be a powerful form of activism. Representation, and letting people find a platform to represent themselves, can change the world.  The work that we’re doing may seem small, but the impacts are enormous. So, here we go.

Our values:


  • Intentionally including the voices and perspectives of marginalized communities on campus (including but not limited to black/brown folks, women, LGBTQ+).
  • Ensuring that our coverage is interdisciplinary, implicitly or explicitly.
  • Using accessible language and making it fun!
  • Thinking about sustainability in accordance to the 3 E’s: Environment, Equity, Economy.
  • Providing a platform for student groups and serving as a liason for the environmental community and the campus as a whole.
  • Always keeping a localized perspective throughout reporting.
  • Reporting for students, by students.

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